Service guide
Telesales campaigns
Plan live telemarketing calls that move a sales conversation forward.
The UK B2B outreach guide
Better outreach starts with a plan.
Practical guidance for finding the right accounts, starting conversations and choosing what to do next.
The RiverB2B approach
Give every channel a clear job.
RiverB2B is an independent resource for UK teams making decisions about B2B outreach. It covers the work before the first conversation and what happens afterwards, from account selection to sales handover.
Use the guides to plan a campaign, evaluate a supplier or decide which part of your sales process needs attention.
01 / Service guides
Four routes to a useful next step
Choose the guide that fits the gap in your sales process.
02 / Insights
Read before you decide
Explore how outreach has changed and how to make better decisions about channels and suppliers.
Buying guide
Choosing a telemarketing company
How to compare UK B2B telemarketing providers on targeting, pricing, compliance and the quality of their work.
Operating models
In-house vs outsourced telemarketing
Compare the costs, control, training and capacity of running B2B calling internally or with a provider.
Channel strategy
The importance of re-evaluation: a balanced marketing strategy
Review your B2B marketing mix, interpret channel results and decide where to put the next round of effort.
Channel history
The history of telemarketing
Trace the development of telephone outreach from UK exchanges to modern B2B sales development.
03 / Operating model
What should you outsource?
Keep ownership of the offer and the definition of a qualified opportunity wherever the work sits.
Where a partner helps A provider can bring trained callers and established reporting routines to a defined pilot, or help you reach a segment your internal team has little time to cover.
Where to stay closely involved Specialist offers take time to teach. Give the calling team access to answers, review the handover notes and budget for your sales team’s follow-up.